Lassie was born from co-founder Hedda Båverud Olsson’s (ex McKinsey and EQT) own experiences with animal preventive care, growing up with a veterinarian mother and learning the secrets to keeping animals healthy and happy from a young age.

Together with co-founders Sophie Wilkinson, former Head of Animal Insurance at If P&C, and Johan Jönsson with experience from Spotify and King, the team is combining their deep pet health, insurance and tech expertise into bringing Lassie to an ever growing customer audience in Sweden and beyond.