Psychologically-based AI that powers the future of customer experience

12traits is the missing piece to understanding human behavior in digital environments. Combining psychometrics, real-time behavioral data, and actionable insights with machine learning, they are the first AI that not only understands what players are doing, but why they do what they do, and what actions companies can take as a result.

As such, they’re ushering in a new era of AI and personalized experiences in gaming that are both healthy for players and great for business. 12traits is the core intelligence that every game company needs to serve real-time experiences that truly resonate with their audience, taking player and game experiences to the next level.